However, the cons outweigh the pros, which is why we don’t recommend splicing or splitting an image - particularly if you’re in the early growth stage of your business. It’s for this reason that this strategy was extremely popular a few years ago…and seems to be on the brink of a comeback. This can be a way to create intrigue and pique curiosity about your product - which is why you’ll often see them be used by new businesses or in the lead-up to launches. You likely saw a snippet of the image on your newsfeed and thought ‘huh, what’s that meant to be?’… only to visit their profile and see the bigger picture realised ‘ohhhh, it’s part of a collage.’ If you’ve been on Instagram for more than a few years, you’ve likely seen the split, collage-style Instagram designs on people’s feeds.
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